The main court at the Australian Open has assigned seating, designated on tickets, but not all arenas do. Others can have general admission, where patrons are expected to line up until seats become available. That wait can be up to four hours.
Up until 2020, guests would stand - or sit - in line, waiting for their turn to enter the arena. Anyone wanting to step away from the line for food, drinks, or a bathroom, did this at their own peril. And while it was obvious that this wasn’t the ideal customer experience, it was seen as a necessary, albeit uncomfortable experience.
The challenges of the covid era meant that the 2021 tournament was poorly attended, and the concept of queuing needed to be overhauled for 2022 and beyond.