Online booking software has become the sine qua non for any professional communication strategy between a company and a client. It enables clients to schedule an appointment, a suit fitting, book a table at a restaurant, pick up an order, and much more — at any time and from any location.
Imagine you own a high-end fashion store in town.
It is the end of the academic year, and senior high students are making plans for the school formal. Because this is such a special occasion for every adolescent, they naturally want to look their best, and stores all over town will have elegant tuxedos and dresses on display.
As most people do nowadays, they begin their search online, perhaps on the weekend. They might come across your store and wish to schedule a fitting appointment to try on a particular suit or dress.
But what if they look at the contact information and realise there is no appointment scheduling feature and they may only call on a workday?
Well, most likely, they will not wait until opening hours, but will, instead, contact another shop. And this will not be an isolated case.
Let's see what you can do in the future to not only convert your visitors into buyers, but also to ensure you get your fair share of the market.