Why Click-and-Collect Delivery Is Essential to Your Omnichannel Strategy

Remember the times when customers ordered products through TV commercials or catalogues they got in their mailbox? The TV ads, in particular, were quite difficult to resist, reiterating for minutes on end the uses and benefits of various unique products you couldn’t find in regular shops.

Whether or not you were a fan of those advertising strategies, they were the start of multichannel and omnichannel marketing. They were able to reach more customers and offer them additional ways to shop comfortably from their homes. While many consumers preferred traditional shopping, we can say that today, they tend to be multichannel or omnichannel customers — as we will explain in this article.

Among the various tools to deliver an omnichannel experience to customers, a click-and-collect delivery service (or BOPIS – buy online, pick up in-store) can be an effective way to meet their expectations.

If you want to know how click-and-collect can elevate your omnichannel marketing strategy, you have come to the right place!

Let’s start with the basics of an omnichannel vs. multichannel approach, then dig into the benefits that click-and-collect brings to the table.