Over the last decade, the take-out sector in Australia and around the world has grown steadily, as have online food ordering and delivery apps and platforms. To keep their businesses prosperous, many restaurant and café owners have shifted from in-house dining experiences to online delivery services.
In parallel, another growing trend in the hospitality industry has been click & collect, also known as BOPIS (buy online, pick up in-store). It’s a clever approach that combines digital and traditional marketing channels by allowing customers to order their preferred products online and visit the restaurant location to pick them up.
As a restaurant manager, you may ask yourself which of these two options — food delivery apps and click & collect — is the most favourable for your business.
While most individuals are familiar with food delivery service apps and are inclined to use them first, we would argue that click & collect offers some unique perks. We'll go over them in this article, so you can figure out what works best for you.