Why and How to Adopt a BOPIS Strategy (Buy Online and Pick Up in Store) to Boost Sales

Self-service technologies have drastically changed the retail environment. Customers who want to save time and money can benefit from a variety of modern services, such as:

  • Buy online and pick up in store (BOPIS or BOPS)
  • Curbside pick-up (a variant of BOPIS)
  • Self-checkouts (SCOs)
  • Scan & Go technology
  • Online booking platforms
  • Virtual queuing

Although digitalisation strategies are necessary, from the retailer's perspective, they can appear to be an additional investment with no clear outcome. So, we are here to show you the potential it has to increase both customer experience and sales.

In particular, we will talk about what to consider when creating a revenue-generating ‘buy online and pick up in store’ strategy.