According to GlobalData, e-commerce sales are expected to reach A$77.1 billion in 2024, as consumers of all ages become more familiarised with online shopping and have higher expectations in this regard.
The BOPIS shopping model (or ‘click and collect’), which allows customers to order online and pick up their items in person, has grown in popularity in recent years. This means that it was not meant to be a temporary solution during the pandemic, but rather a permanent feature that makes our lives easier.
The benefits of click and collect are sought after not just in retail, but in hospitality as well. It is a shopping model that meets many of the clients’ expectations and it has the unique ability to merge online and traditional shopping.
One would be tempted to ask: why isn’t everyone using it yet?
Well, we believe there are still some unanswered questions and challenges that leave business owners on the fence. That is why we will do our best to address some practical questions about it, with a particular emphasis on the benefits it may give to the hospitality industry.