Is your business ready for the new generation of consumers?
We don’t necessarily mean Millennials and Gen Zeds whom we already know too well by interacting with them or being them.
We are going to discuss Generation Alpha instead — their qualities, distinct characteristics, as well as their consumer behaviour. Later on, based on these facts, we will uncover their potential attitude towards BOPIS strategies (buy online pick up in-store) and stores with click-and-collect policies.
Whether you work in the retail or hospitality industry, you will find insights that might shape how you run your business on many levels.