There has been an increased interest in digitising the shopping experience in recent years. It was not only meant as a way to respect Covid safety requirements, but to also meet new customer expectations related to online shopping.
In a PWC Consumer Survey from 2021, 43 per cent of Australian respondents said they benefited from online shopping via mobile or smartphone that year. Back in 2019, only 25 per cent of respondents made purchases that way. Smartphone shopping was also just 9 percentage points behind in-store shopping, and it will likely gain more ground in the future. What it all boils down to is that consumers need more ease of access to solve their needs. In this case, businesses can certainly benefit from embracing various technological solutions.
What it all boils down to is that consumers need more ease of access to solve their needs. In this case, businesses can certainly benefit from embracing various technological solutions.
Appointment scheduling software is one of the business tools that a growing number of various companies are turning to. It allows them to stay organised and competitive, to provide better customer service, and, ultimately, increase sales.
With so many ensured benefits, it’s worth diving deeper into:
- what an appointment booking platform consists of;
- how to choose the best online booking platform for you;
- how to set it up to maximise customer engagement and satisfaction.