To stay in business during that fateful year that we'd all rather forget, the retail and hospitality industries had to undergo a major transformation in how they operated. Investing in digitalisation and technology, in particular, became necessary in order to adapt to the unique challenges of 2020.
With the shift in customer needs and government guidelines, the click-and-collect process had become more popular among grocery stores, supermarkets, and restaurants of all sizes.
If you, too, are inclined to adopt a BOPIS strategy today, you might have a few questions, such as:
- What is click-and-collect, exactly?
- How does click-and-collect work?
- Do we still need it today?
- How can we optimise the click and collect process?
We will answer these questions and focus on how click-and-collect stores might benefit from this method. That way, you'll be able to prioritise what genuinely matters and overcome any potential obstacles.